Building Your List
Yeah, yeah, yeah. We’ve heard it a million times and quite frankly, you are probably thinking; “Oh, not again!”
But let’s think about how NOT to build a list!
A list is not all about the number of names. It is about the QUALITY of those names. Which would you rather have, a list of 100 million people who will never buy from you or a list of 500 names from people who will buy from you over and over and over again?
Duh………
It may be common snese but the way most people building their list gives them names but not names of BUYERS! Hey, I can show you how to gwet a lot of names quickly but that would be almost worthless. Instead, let’s talk about how to get the names of BUYERS!
A lot of people love JV’s as a way to build lists and that is a good source if the product match is good and the way to get the names is right. But one bad thing about getting names by JV is that most of those names are on your list because you GAVE them something. You might ask, what is wrong with that.
Plenty.
There are a LOT of people who troll the net looking for free stuff. They go into those JV sites and sign up for 4,345 free offers just to get something for nothing that they will likely just store on their hard drive and never open or read. Just like they never read it, they are likely not to read your e-mails either.
But it gets worse.
The great thing about JV’s is that they actually have to give a real e-mail because that’s how they receive the product, right? Well, technically yes but most folks have one e-mail just for these free things. so they sign up, download the product and the only time they go back into that e-mail download the next free thing or to mass delete the hundreds of e-mails marketers like you send them. So you send out hundreds of free products, and thousands of follow-up e-mails and don’t make a single sale.
So much for list building, right?
Wrong!
If youbuild your list corectly, then you will have a valuable tool.
I build my list from people who actually come to my website to see the products I have to offer. I offer them a free product JUST LIKE THE REST OF MY PRODUCTS. A DEAD ON DIRECT MATCH! So the names that I get are people who had an interest before they got to my site and now they have a product I know they are interested in and I have their name. That is my first list.
My second list are people who have already purchased from me. There are people I KNOW buy over the Internet because I have already sold them something! This is my most responsive list! When someone from my first mailing list (the one from the freebie list) purchases something, I move them over to the second list as they are now a customer, not just a lead!
Mailing lists need to be built with care and not just for volume. They need to be maintained as well. Remove those who asked to be removed. Remove the addresses that come back as undeliverable and keep the list fresh.
Treat your list well and it will treat you well at the same time.
The Monthly Business Builder
http://www.monthlybusinessbuilder.com